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No More Rules: Graphic Design and Postmodernism (Mini), by Rick Poynor
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The last thirty-five years have seen profound upheavals in the field of graphic communication. One by one, the old certainties about the techniques and purposes of graphic design have been questioned and torn apart. Jettisoning rules that no longer seemed relevant in the postmodern era, designers and typographers have reassessed their roles and forged experimental new approaches. No More Rules is the first wide-ranging critical survey to attempt to make sense of these international developments.
Each of the book's key themes—origins, deconstruction, appropriation, technology, authorship, and opposition—is illuminated by stunning examples of work that has changed the way in which designers and their audiences think about graphic communication.
- Sales Rank: #702419 in Books
- Published on: 2013-05-21
- Released on: 2013-05-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .75" w x 7.00" l, 1.35 pounds
- Binding: Paperback
- 192 pages
From Booklist
As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.
No more rules screams the title in a font reminiscent of De Stijl-ist Germanic modernism as design critic Poynor explains the changes in graphic work both before and after new electronic technologies took hold in the 1990s, with emphasis on the unleashing of creative energies occasioned by computer-assisted design. The last two decades of the twentieth century saw many of the old, tried, and true rules of graphic design abandoned as the idiosyncratic and self-expressive took precedence. Poynor, who founded Eye, an international design journal, provides good overviews of graphics development and issues in the electronic age, including the digital revolution's impact on "fontography" and discussion of appropriation, the visual equivalent of musical sampling. Whitney Scott
Copyright � American Library Association. All rights reserved
About the Author
Rick Poynor founded Eye magazine in 1990, edited it for seven years and is now its resident columnist. He writes about design, media, and visual culture for Blueprint, Frieze, Adbusters, The Guardian, and many other publications. His other books published by Laurence King include Typographica and Communicate.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A broad review of Postmodernism in Graphic Design
By T. Carpenter
Rick Poynor gives an excellent account of the origins of and varied expressions of Postmodernism in Graphic Design. This book is a valuable starting point for investigating self expression in graphic design and how art history and literary theory informed designers to break free from the dogma of late Modernism and corporate graphic design.
1 of 1 people found the following review helpful.
The only source for this topic
By masterblaster
This is literally one of the only books published about Postmodern graphic design. It's comprehensive in scope, history and context. If you're looking for a book about Postmodern graphic design, you won't find anything better than this.
0 of 0 people found the following review helpful.
I love it!
By Hui-ju Chen (Mickey)
I love it!!! It is a beautiful book!!! I start reading it, and it gives very clear idea on post modernism. I hope I will get lots of insights from this pretty book. Keep working on it!!!
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